06 Feb

Posted at 21:51h in Standards

Over the past decade, roughly $1.02M in my design proposals didn't become projects. Not because the clients weren't great or I didn't want the work. In every one of those conversations, I did the same thing: I consulted honestly and recommended...

27 Jan

Posted at 21:23h in Coherence

I removed a line and flipped another. When we refined the Vanex Engineering logo, the improvement didn’t come from adding some clever visual metaphor meant to make people feel smart for decoding it. It came from taking something out that no...

20 Jan

Posted at 03:00h in Standards

I got a mullet yesterday. Is it cool? Hard to say. Is it me? Entirely. My brother cut it. I described what I wanted and we went for it, without polling my audience, checking trend reports, or consulting the internet to see...