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I help bold entrepreneurs and businesses create polished, immersive brands that turn heads, connect deeply, and leave lasting impressions. With over 25 years of experience in digital media and more than 300 successful branding projects under my belt, I specialize in crafting identities that go beyond logos and websites. My process combines bold creativity with strategic storytelling to design brands that are both unforgettable and unapologetically unique.
My unconventional path to becoming a Brand Experience Designer has shaped my creative approach. With a background in interior decorating, image consulting, and messaging strategy, I’ve developed a knack for blending style and strategy. Certified in Mike Kim’s You Are the Brand and Donald Miller’s StoryBrand, I help clients refine their voice, define their message, and align every detail with their story.
My love for storytelling inspired the creation of Offbeat & On-Brand, a podcast and YouTube channel where I explore the art of building unconventional brands that balance personality with polish. From quirky strategies to high-end execution, I share insights, success stories, and actionable tips to help entrepreneurs embrace the unexpected and elevate their brands.
Outside of branding, I’ve spent over 25 years mastering and teaching karate, a discipline that mirrors the precision and creativity I bring to every project. In recent years, I married my first-grade crush and became a proud stepmom to six incredible kids. When I’m not designing, podcasting, or creating videos, you’ll find me decorating interiors, painting, or planning my next adventure.
“I had the honour of listening to your talk at MamaCon. I was in tears for the first 10 mins – you’re such a genius story teller!”
“Your talk was so so so inspiring. Thank you for being vulnerable and sharing your story with us.”
“I loved your talk today…especially because I’m a copywriter who helps women entrepreneurs [turn] stories into words that feel authentic and true to them…so I could relate. Plus you made me cry…and I was wearing mascara…”
“I was deeply touched by your talk yesterday. Thank you for sharing your wisdom and being so open with us. 100% inspired!”