My guiding principle in design, business, and life:
My guiding principle in design, business, and life:
After years of watching brilliant entrepreneurs hide behind forgettable, cookie-cutter branding, I made it my mission to fix that. I built Fetching Finn to give business owners an identity that reflects their expertise — bold, strategic, and impossible to ignore. Whether it’s a high-impact visual brand, a website that converts, or the confidence to own your space, I make sure my clients stop blending in and start standing out.
Beyond design, I use my platform to challenge industry norms, rethink branding strategies, and give entrepreneurs the tools to show up unapologetically. My podcast and YouTube channel, Offbeat & On-Brand, do just that — because the best brands don’t follow trends, they set them.
When I’m not building brands, you’ll find me doing home improvements, painting pet portraits, or planning my next adventure.
He was my very first crush back in 1981…and we finally got married in 2023. The officiant? Our Grade One teacher, of course! I went from zero to six kids with one “I do”.
Meet my (dang, that took) forever guy, Chris. ♥
That’s a script for a Hallmark movie, right?
A great brand doesn’t just look good — it has presence, precision, and a confidence you can feel. I bring over 25 years of design, strategy, and storytelling, blending creativity with discipline, global inspiration, and an obsessive attention to detail.
Branding is all about confidence, clarity, and control — and I know that firsthand. With decades of Okinawan karate training, I’ve honed an elite level of focus, discipline, and execution. I even became our style’s highest-ranked female in the world!
That same mastery carries into my branding work, where every color, every word, every element is intentional — because success is in the details.
With a diploma in Multimedia Production (plus a Governor General’s Award for academic excellence), I’ve mastered the art of blending graphic design, web, video, audio, and marketing into a cohesive brand experience. From designing websites to crafting compelling visual content, I create branding that looks good and works.
My early years as a consultant and assistant in professional photography studios taught me how to craft imagery that captivates and feels intentional. I learned how lighting, location, clothing, makeup, and posing work together to create a visual story. Every detail is deliberately chosen to evoke the right emotion.
My understanding of personal image started early. Watching my Grandma run her color coding business, I saw how the right seasonal palette and makeup could completely transform a person’s confidence. That early exposure stuck with me and I became an image consultant, helping clients refine their presence through skincare, makeup, and aesthetics.
An Interior Decorating diploma and over a decade in building supplies and hardware (think electrical, plumbing, lumber, and paint) taught me how structure, materials, and aesthetics shape an experience.
Warning: No Zoom background, trade show booth, or event space is safe when I’m around. I know my products...and I'm not afraid to get dirty!
As a former StoryBrand Certified Guide, I’ve mastered the art of brand storytelling, helping businesses clarify their message so their audience listens. Today, as a Certified You Are the Brand Expert through my mentor, Mike Kim, I help entrepreneurs turn their expertise into a powerful, personality-driven brand.
I’ve studied art, architecture, and branding around the world, visiting museums and galleries in every country I explore. That means the brands I build are influenced by timeless design principles, cultural trends, and international aesthetics.
Most inspiring : Iceland, Spain, and Japan
Whether it’s branding or business, the little things matter. I strive for pixel-perfection, not because I’m a perfectionist (okay, maybe a little), but because details shape perception. And perception shapes opportunity.
I live to inspire people to build unconventional businesses and lives. The ones that make them excited to wake up in the morning. Playing by someone else’s rulebook is optional. Choosing your own path? That’s the real power move.
Business should be built on trust, not smoke and mirrors. I believe in honest branding — no fluff, no fakery, just a clear, compelling identity that feels like you.
I don’t just design brands — I help people see what’s already extraordinary about them. When you recognize your own brilliance, everything changes.
Let’s make it unforgettable.