I find what makes your business yours — and turn it into a brand you couldn't have imagined.
You’ve built something good. But when you look at your brand, something gets lost between the quality of your work and the way it comes across.
I’m Nikki, the designer behind Fetching Finn. I work with established business owners to uncover what their brand needs to say, then translate it into messaging and design that feels distinctive, considered, and unmistakably theirs.
You bring the business you know inside out. I bring the questions, perspective, and design judgment to help you see what’s possible.
I pay attention to the things you might not think to mention.
The way you explain your work when you’re not trying to write website copy. The standard you won’t compromise. The detail your clients appreciate that you’ve come to think of as ordinary. Those things tell me something a mood board can’t.
My work begins with questions, careful listening, and an independent perspective. I look for the connections between what matters to you, what matters to your clients, and what your brand currently communicates.
Nearly 30 years in digital media design, working with more than 300 design clients, have taught me to look beyond the first request. Sometimes the logo needs to change. Sometimes we need to understand the business differently before we can know what needs changing.
Being understood isn't the same as being agreed with.
When I recommend a different direction, I’ll explain what I’m seeing, how it connects to your goals, and what it helps your clients understand. You don’t have to share my first instinct. We need a clear reason for the choices we make.
Not everything familiar needs to go. Not everything new belongs.
“Nikki created a visual identity that authentically communicates my values and approach before I speak a single word.
Her flawless execution and eye for detail deliver a warm and polished professional presence that exceeded my expectations. Nikki didn't just design my brand. She helped me reveal it.”
Sabine Smith
WordSmith Leadership
How Discovery Becomes Design
Step 1
Understand before changing.
We explore your business, the people you serve, and what your brand needs to communicate now.
Step 2
Find the words before the visuals.
We clarify your positioning and messaging so the design has something meaningful to express, not just a look to achieve.
Step 3
Bring the pieces together.
Your identity and online experience take shape around that shared direction. Each choice supports the same story.
Different disciplines. One connected way of seeing.
My background spans multimedia production, websites, video, photography, interior styling, and image consulting. Each has sharpened how I see the relationship between individual details and the whole experience.
Training in Building a StoryBrand and You Are the Brand frameworks informs the messaging-led approach behind my work.
I also spent more than twenty-five years studying and teaching karate. Patience, precision, and returning to the fundamentals are habits that stay with me in the studio.
Beyond client work, I collaborate with my husband, Chris, a coach who helps engineers become a little “less engineer-y.” Different professions, but a shared interest in helping people communicate what they have to offer.
You shouldn't have to become someone else to be recognized.
That’s why I built Fetching Finn as a Brand Coherence Studio. Positioning, messaging, identity, and your online experience belong in the same conversation.
The result can surprise you without making you a stranger to your own business.