Discernment Without Explanation
I got a mullet yesterday. Is it cool? Hard to say. Is it me? Entirely. My brother cut it. I described what I wanted and we went for it, without poll...
For over two decades, I’ve worked at the intersection of creativity and strategy, helping entrepreneurs build brands that don’t just look good, but hold their ground. I’ve led more than 300 projects through Fetching Finn, shaping the visual and verbal presence of founders who’ve outgrown the version of their business that got them here.
Clients come to me when their success feels more sophisticated than their brand does. Together we create something that fits where they’re going, not where they started. Every detail matters, from the story their audience hears to the impression their website leaves. My work brings those pieces together so they finally match the expertise behind them.
Before anyone reads your bio or checks your portfolio, they’ve already decided how they feel about you. That’s presence. It’s in your visuals, your voice, the energy you carry into a conversation.
I help entrepreneurs shape that first impression so it reflects their true authority. Together we refine how they appear online, on camera, and in person, until every touchpoint feels intentional. When your presence tells the same story as your results, people don’t need convincing. They just get it.
Fetching Finn is my design agency and creative studio, built for entrepreneurs who are ready to stop looking like everyone else. It’s where brand strategy meets design that actually converts, and where polish never means predictable.
My work is rooted in clarity and detail. Every rebrand is a study in confidence: how it looks, how it sounds, and how it moves through the world.
High-impact, done-for-you rebrands that elevate how your business is perceived.
Messaging and visual refinement for leaders stepping into a new level of visibility.
Conversations and events that challenge convention and help audiences see branding through a sharper lens.
Offbeat & OnBrand is my podcast and YouTube series exploring branding, identity, presence, and authority from a place of discernment rather than hype.
These conversations are for people who care about their work and how it’s seen. Not trends. Not tactics. Not performative visibility.
Each episode is a considered look at what actually earns trust: clarity, restraint, coherence, and standards that don’t need defending.
Presence has a pulse, and strong brands have gravity. The work I create carries the kind of pull that gets noticed, trusted, and remembered. My clients leave with brands that feel anchored, intelligent, and ready for the spotlight.
If your brand no longer reflects the caliber of your work, it’s time for it to catch up. Whether you need a full rebrand, a refined presence, or strategic guidance on how to be seen with authority, I bring a mix of clarity, confidence, and creative precision to every project.
I got a mullet yesterday. Is it cool? Hard to say. Is it me? Entirely. My brother cut it. I described what I wanted and we went for it, without poll...
I removed a line and flipped another. When we refined the Vanex Engineering logo, the improvement didn’t come from adding some clever visual metaphor...
Over the past decade, roughly $1.02M in my design proposals didn’t become projects. Not because the clients weren’t great or I didn’...