06 Jun Sephora: Used to Be Aspirational. Now It’s a Field Trip.
I've been designing brands and dissecting websites for over 25 years. What still gets me is how far a brand can drift from the business or human behind it...
01 Jun Jenna Kutcher’s Website Has a Brand Coherence Problem (and it’s not the photography)
Posted at 22:11h
in Brand Reviews, Coherence, Personal Branding, Posh, Power & Profit, Presence, Standards, Website Design
I've been designing brands and dissecting websites for over 25 years. What still gets me is how far a brand can drift from the business or human behind it...
27 Jan Refinement Through Subtraction
Posted at 21:23h
in Coherence
I removed a line and flipped another. When we refined the Vanex Engineering logo, the improvement didn’t come from adding some clever visual metaphor meant to make people feel smart for decoding it. It came from taking something out that no...