Offbeat & On-Brand is a podcast for people who appreciate unconventional thinking and expect it to be executed well.
Hosted by Brand Experience Designer Nikki Stasiuk, the show explores branding, identity, presence, and authority through a lens of discernment rather than trend-chasing. This is where offbeat ideas are refined, edited, and shaped into work that holds its shape.
What to expect:
Conversations grounded in standards, not trends.
Language for refinement, coherence, and long-term trust.
Calm, direct perspectives on branding, visibility, and authority.
Meet the Host
Nikki Stasiuk is a Brand Experience Designer with over two decades of experience helping established entrepreneurs refine how they show up visually, verbally, and strategically.
Offbeat & On-Brand was created for founders who’ve outgrown performative branding and surface-level advice. The work here is not about being seen more — it’s about being understood less, but trusted more.
Offbeat & On-Brand is a curated conversation space.
Guests are invited when their perspective deepens the dialogue — not to promote products, launches, or personal brands. This podcast values clarity, coherence, and long-game thinking.
If you see your work aligning naturally with these conversations, you’re welcome to reach out with a brief note explaining where your perspective fits. Not all inquiries receive a response. This is intentional.